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FIDO DIRECT MAILER
This was a direct mail piece I created while at Fido, Wireless-2-Go. We wanted something with a unique fold, and I like the way the dogs filled that horizontal space. Most of the designs I created needed to be vertical, like a banner stand or a poster, so it was nice to change it up a bit.
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As you can see, the front flap needed to be printed on the back, so that when it was folded the dogs lined up. There is always the change for a bit of shift once anything like this is folded, but we were very happy with the results.
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